Mary Katrantzou is a fashion designer renown for her signature style trompe l’oeil prints of oversized jewellery featured on jersey-bonded dresses. She works with volume, depth and perspective, where the clothes acquire an engaging three-dimensional quality. For our exclusive private sale event at Cocosa, Mary Katrantzou gave us access to some of her original digital prints and a small capsule collection of clothes.
I art directed a photoshoot where Mary’s original prints were projected and then animated on the wall behind the models. For the online sale-event I designed a website takeover, where I used the projections to create animated backdrops behind the models. Some of the animated prints were brought to life in the form of looping animated gifs.
Role creative direction + web design
For creative direction + website take-over