Nicole Farhi is a fashion designer renown for understated elegance and luxurious fabrics of timeless Womenswear and Menswear designs.
I was tasked to design and launch the first e-commerce website for Nicole Farhi. The website featured four key areas: Nicole Farhi, the diffusion line Farhi by Nicole Farhi, homeware and restaurant 202.
High priority goals were:
To create an engaging platform, making it easy to distinguish between the two brands and products, educating new users about the existence of Nicole Farhi homeware and restaurant 202. To design a visually enriching user interface giving the restaurant a distinct look and feel.
Nicole Farhi website was build on the same bespoke platform shared with a well known high street brand. This gave us useful insight regarding user pain points on the existing product listing and details templates however competitor research was conducted on luxury websites to define the specific expectations of the high end users.
Role Lead UI designer
For e-commerce website design