Asos is a global fashion destination for 20-somethings that exists to give young people the confidence to be whoever they want to be shopping for clothes, accessories, beauty and more.

As part of the Asos in-house design team, I was involved in a wide range of projects from seasonal homepage redesigns to brand launches and creating editorial trend-led pieces. A significant part of my time was taken pitching to brands, art directing still life shoots, retouching campaign images and designing brand microsite ‘mini stores’.

  • For various projects

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